ZTS — The Flows

Left-to-right process flows · parallel branches · the A+B decision gate · the referral loop · Jul 18, 2026

1 · The Tracker — how a stranger becomes a paying subscriber

Audience-building as footprint-tracking: three veins hunt in parallel → the A+B gate qualifies → capture → the referral loop feeds back to the start.

The Tracker flow

2 · The Operation — parallel tracks converging on launch & the vote

Every track branches off "now," converges at the Sunday launch and the FDA vote, then compounds. Dashed = a gate/dependency.

The Operation flow

3 · The Content Engine — value ladder × the catalyst arc

Free tease vs. gated depth inside one issue, feeding the 3-act arc, riding the milestone spine.

The Content Engine flow
Same engine at three zooms: the Tracker fills the funnel · the Operation sequences the build · the Content Engine is what they pay for.